02 / 07 — Case study
D2C Founder
Founder — Fitness & Wellness
- Period
- Sep 2020 — Jun 2021
- Location
- Own brand
Personally planned, launched, and optimized paid acquisition across Google Ads, Meta Ads, and TikTok Ads — owning CAC and ROAS directly against a live P&L.
Ran the entire commercial stack: supply chain, customer experience, and lifecycle marketing. Every decision priced in real money, every day.
- Live P&L
- Paid acquisition
- Lifecycle marketing