04 / 07 — Case study
Blis Media
Agency Group Operations Manager, Programmatic
- Period
- Apr 2016 — Feb 2020
- Location
- MENA
Led programmatic advertising operations across a portfolio of top MENA advertising agencies.
Implemented a data-driven analysis framework that lifted client ROI 30% and campaign effectiveness 15%. Cut technical issues 65%, improved operational efficiency 30%, and held 99.9% financial reconciliation accuracy.
- Programmatic ops
- Agency portfolio
- Analysis frameworks